(EDITOR'S NOTE: View From The Pugh is a podcast/journalism project from Chris Pugh. Connect with him here).
Clickbait headlines are a persistent problem in the film industry, often overshadowing the actual content of movies with exaggerated or misleading titles. From overhyping plot twists to framing minor details as major spoilers, these sensationalized headlines have become the go-to strategy for attracting clicks and views.
But why is this still happening? The answer lies in the competitive nature of digital media. In an era where web traffic and clicks are king, outlets use clickbait to drive up numbers, even if it means sacrificing journalistic integrity. The problem is that, while clickbait generates views, it can also mislead audiences and misrepresent films. This practice can be frustrating for filmmakers, who may see their hard work distorted for the sake of clicks.
So, is there a solution? Many argue that it’s time for a shift in how film journalism operates. By focusing on thoughtful, engaging content and avoiding sensationalism, we can still capture attention without relying on clickbait. After all, the film industry deserves more than just a headline; it deserves thoughtful analysis and honest reporting.
Clickbait is not going anywhere soon, but hopefully, it’s time for a change in how we cover cinema.
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