NBA Finals ratings dip, but league still buys yacht with solid gold streaming numbers

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TV ratings for the NBA Finals are down 24%, but let’s not panic — unless you're a Nielsen box. While Indiana and OKC might not scream “Hollywood,” they’ve still pulled millions of viewers, even if most are watching highlights on TikTok while pretending to work.

NBA Commissioner Adam Silver basically said ratings are old news — like landlines or power forwards who can't shoot threes. Today, “engagement” means memes, buzzy moments, and whether Shai Gilgeous-Alexander’s outfit trends on Instagram.

Meanwhile, the NBA just signed a $76 billion deal, so don’t cry for their cable bundles. It’s like saying you’re broke while buying a yacht… with a helicopter on top.

So sure, the ratings "dip" sounds bad — until you realize Game 3 still outdrew your grandma’s favorite CBS crime drama. Moral of the story: the kids might not watch tip-off, but they’ll absolutely catch the buzzer-beater on YouTube before bed.

Read the full story here.