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(EDITOR’S NOTE: View From The Pugh is a journalism project from Chris Pugh. Subscribe to his daily newsletter and podcast, follow him on YouTube and sponsor his work)
Today’s post is sponsored by StreamYard.
Well, it finally happened. Streaming has officially dethroned cable and broadcast TV, proving once and for all that people would rather scroll endlessly through 37 apps than just watch a rerun of “Law & Order” on TNT.
Nielsen says streaming now eats up 44.8% of all viewership, and I believe it—mostly because I spend more time deciding what to watch than actually watching.
YouTube leads the pack, which means your uncle’s blurry fishing tutorial is beating CBS in the ratings. Netflix, Disney, and the ghost of Blockbuster are dancing on the grave of basic cable, while traditional networks are clinging to the last viewer who still tapes “Wheel of Fortune.”
The future is here, and it buffers.
Welcome to the streaming era—where prices rise, logins multiply, and nobody knows whose cousin has the HBO password.
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